Thorsten Jonas (Head of Concept at CELLULAR)

MOBX 2016 Speaker

Thorsten Jonas
Thorsten Jonas

As Head of Concept at CELLULAR, Thorsten Jonas (@dolbydigger) leads the Concept Team and combines UX, Product Thinking and Digital Strategy to build and enhance the digital products of customers like TV SPIELFILM, ZDF, TUI Cruises or Sunrise.

In todays world, where digital products are more than just an app or platform, Thorsten takes a great interest in multiscreen-UX and -productdesign – always aiming for a seamless user experience from mobile up to big TV or digital signage screens.

MOBX 2016 topic

UX on the big Screen: How to create better apps for TV and Digital Signage Screens

How do you achieve better UX on the big smart screen? What challenges do you have to face? Why is the big screen challenging even more than the mobile screen? What learnings from the mobile world can you adopt? How is multiscreen always a factor? And why do apps on the big screen have to be so easy, that even your grandparents are able to use it?

Thorsten will give insights from various projects of the past months and discuss guidelines for better apps on TV and Digital Signage Screens.