Kim Goodwin (VP of User Experience at PatientsLikeMe)

MOBX 2016 Speaker

Kim Goodwin
Kim Goodwin

Kim Goodwin is the bestselling author of Designing for the Digital Age. Kim has spent over 20 years in UX, both consulting and in-house. She’s currently serving as VP of User Experience at PatientsLikeMe, where her team designs a both a social network and decision-support tools for seriously ill patients, as well as tools for medical researchers to engage with patients and learn from their shared medical data. Kim also continues to help other organizations build their internal design capabilities through coaching and organizational change management.

Previously, Kim was VP of Design & General Manager at Cooper, a leading design and strategy agency in San Francisco. During her 12 years there, Kim led an integrated practice of interaction, visual, and industrial designers, as well as the development of the acclaimed Cooper U design curriculum.

Kim has led design and research projects in healthcare, aviation, retail, communication, financial services, consumer, enterprise, automotive, IT, and other industries. She speaks and teaches regularly at UX conferences around the world. Kim is based near San Francisco, she is often in another time zone, whether she’s herding cats in a conference room or photographing wildlife in places with no Internet access.

MOBX 2016 topic

Design Principles as Levers for Change

When you’re trying to get a team or a whole organization to deliver great user experiences, no styleguide or asset library will get you there. Even getting the whole team in front of real users often doesn’t go far enough. That’s because a user experience is based on a thousand small decisions, many of which are made by people with different goals, priorities, and even unspoken values. Design principles can give teams a shared language and shared set of criteria for making the inevitable tradeoffs. Kim will share examples and discuss what makes an effective set of guiding principles for any team.


Kim Goodwin also offers a MOBX workshop on Thursday, September 8: Designing with Scenarios.