In 2003, James founded the well-respected user experience design firm Forty, which was acquired Crowd Favorite in 2014. Forty designed rich, emotional, and effective experiences for clients like Microsoft, Motorola, Walmart, and Yahoo, and the team’s work has appeared in U.S. News & World Report, Fast Company, Businessweek, Entrepreneur, New York Times, AdAge, NPR, and others.
MOBX 2016 topic
Persuasive Design: Getting Users to Do What You Want
Whether you want them to register, buy now, download, add to cart, donate, bookmark, play, or overthrow the government, there are design techniques that will help you encourage users to take action. Learn how the experts shape user behavior through design.